Roma, 2017

Concept for the flagstore Morganti Caffè

The aesthetic definition of the Morganti Caffè was guided by three main ideas: the desire to create a contemporary style but independent from fads, to give a profoundly architectural definition to an essentially commercial space, to study unusual distribution layouts. A design was sought that could be perceived as timeless, with a low degree of aging and a subtle connection with some features and forms of Roman architecture. The theatrical dimension, expressed dialectically between the center and the sorrunding of the scene, makes this space fluid and dynamic, a coffee temple dedicated to the well-being and leisure enjoyment of those who live it.